Communication Efforts

Nebraska is the first state to offer a long-term care savings plan like this one. It is expected that both financial institutions and consumers will have questions about the way it works. The following resources will be available to financial institutions and potential plan participants to better inform them about the plan and help them inform their customers.

Financial institutions will receive information about the plan via e-mail, as well as media kits that include an informative letter, a copy of the participant agreement, samples of collateral materials and information about ordering promotional materials online.

To receive an email or media kit, please complete this form.

To order promotional collateral materials go to
http://mwi.myprintdesk.com/customer/home.php.

To assist financial institutions and organizations in informing customers about the opportunity to open an LTCSP account, the Nebraska State Treasurer's office provides informational materials such as brochures, table tents, statement stuffers and more. Standard materials are free (pay only for ground shipping). Order customized materials for a minimal fee.

To educate potential participants about the LTCSP Nebraska State Treasurer Shane Osborn will be working with financial organizations, such as the Nebraska Bankers Association (NBA), to set up informative training seminars.

Financial institutions and/or potential participants will also receive regular updates via email about any plan changes as the rules, benefits and details evolve.

The public will receive LTCSP information via traditional media outlets including a four-month radio campaign beginning in November, press releases, collateral ordered and distributed by financial institutions, and ads that institutions may request and customize for placement in newsletters and local newspapers.